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We were taken, by the nature of our mission, to a series of niche events in the industry. Famous speakers, valuable and sometimes applicable know-how – and yet, we felt something was missing. Perhaps the practices of others would have been more valuable if we understood them leisurely. Perhaps the experience exchange should not be limited to a one-way presentation of 20, 30, 40 minutes or an hour. Or maybe ideas get a better flow and direction when real connections are created between the people who share them.
But this can’t happen at famed events, where time is compressed and abundant information overwhelms the audience. So we wondered where and how could we make this connection between SEO, content, digital and business specialists possible and how can we help the industry by stimulating a real exchange of experiences, data and ideas.
The answer came in 2017, in the form of a small event, conducive to spontaneous conversations, natural questions and documented replies: Upswing Power Sessions.
https://https://youtu.be/IvYptoYxxaU
What happens at Power Sessions?
We know that the best things happen when people talk to each other and connect. It is the way we learn, change ideas, see the industry from different perspectives, receive and offer support, develop new skills and build a community around the idea of digital performance.
Power Sessions connects specialists with experience in business, marketing and brand performance through applicable information. Thus, it gave birth to a community of specialists concerned with what they can do better every day in their jobs.
To better feel the information, we always start with a networking session, and then move on to the facts. Relaxed and connected, we enter the learning atmosphere together and watch the 2-3 presentations of Upswing speakers and partners.
We know that digital performance is a combination of efforts and a combo of marketing channels, so, at each edition, we turn on the spotlight for our industry colleagues who inspire us.
Power Sessions is, after all, about online businesses performance, so information from PPC, UX, PR and so on come as the spices that gives flavour to successful campaigns.
The Q&A stage is just as relaxed and unfolds through direct conversations.
To get an idea, you can watch UPS #8 presentations
How are Power Sessions being seen through the lens of the participants
„I have strong beliefs in the idea of community and information exchange! The online environment is constantly changing and, in order to keep the interest of those who follow us alive, it is important to provide fresh and relevant information. UPS works firmly on these values and has been an inspiration to us. After attending the event with friends from Upswing, I left with the desire to meet the Canopy community and launched Digital Forest, which works on the same concept as UPS.”
Eugen Predescu, Chief Canopyst @Canopy, Power Sessions #4 speaker
„Those who develop SEO strategies know that there are more and more challenges to make a brand known through Content Marketing. Upswing proves that it is up to date with the latest SEO trends and that it relies on data in order to generate quality content. Even as a marketing specialist, or maybe especially then, you have something to learn during the Upswing event. I will come again, they are dedicated and extremely professional!”
Alexandru Iosif, Senior Account Manager @Kondiment
„It is a welcomed event. Helps with up-to-date industry information. It brings SEO news and talks about the latest tools to support online promotion and sales. It provides guidance on how we can improve the business as a whole, starting from the information we can find here, in the SEO area, about customers and potential audiences. The exchange of ideas and information during this event is, from my point of view, a win-win for both parties: both for service providers, respectively the SEO agency, and for the beneficiaries – customers interested in selling their products and services. We guide each other to track and optimize important indicators in this area, we receive and provide support to optimize the essential elements for growing a business.”
Cristina Nicoară, E-Commerce Marketing Manager @Romstal
„I was pleasantly surprised by the training set up by Upswing, I was there for two presentations about what’s new in Analytics and SEO and how could we make a better use of each of these tools in our activities. The speakers were obviously very well prepared and all the colleagues at Upswing were super welcoming and friendly, as always.
Neither too formal nor too informal, they found a relaxed and fun way to convey interesting information in the branch.”
Simona Teodoroiu, Digital Marketing Manager @Regina Maria
„If you want to widen your knowledge about SEO, Upswing Power Sessions is the right choice. The event comes packed with speakers from across the whole industry and that is why it gives you the chance to learn from the best.”
Radu Meteș, Head of Marketing @Elefant
Do you want to be a guest at the next Power Sessions?