If our content won’t bring results in the first 3 months, we’ll recommend you other agency
THE PRINCIPLE OF NOT BEING ABLE TO MANAGE WHAT YOU CAN’T MEASURE GUIDES US IN THE PROCESS OF CREATING CONTENT FOR OUR CLIENTS. SO WE START FROM THE DATA IN ORDER TO REACH TO THE RIGHT WORDS.
For every topic, we use Topics API – another in-house developed tool – to extract data. This is how we analize all the keywords a topic / URL ranks on and make calculations for traffic estimates according to CTR position in SERP.
Content mapping depending on the conversion funnel
As we want to impact the sales, we develop content for each area of the sales funnel, for every buyer persona type. Above this mix, we overlay the estimated visits amount, in order to prioritise correctly and to establish the most efficient sequence to publish each piece of content.
Research and content creation
Since all of our articles are designed to drive organic traffic, the content is crafted with following strict SEO guidelines.
We have a dedicated team to the research process and this gives us the advantage to differentiate from our competitors who approached similar topics. Also, this is how we identify user expectations when they are looking for a certain subject, so that so we can address all of their informational needs in our content.
Our team consists of 10 in-house content writers and multiple collaborators. From broad experiences but also specialised expertise, they will deliver the best content out there on any subject.
Editorial content, created in-house after a fail-proof recipe
This is what we deliver, thanks to cca 70 online publishers and their trust in our work. It’s already been 5 years since we introduced and validated Native Advertising in Romania, a solution that has been adopted afterwards among several industries.
In little words, Native Advertising implies the natural, non-invasive link placement in useful informational articles for the audience we target. The links we are using are links for which we want to increase the authority. In this way, we make sure that they are not perceived as advertisements, address a specific need and perfectly fit the audience requirements, so that they would be more likely to be clicked voluntarily.
We are offering quality content to the publishers audiences; in exchange, they allow us to naturally insert links that contribute authority increase for the links in our clients’ websites, so that they could get the best ranks in Google.
Measuring what matters
Guided by one of our principles, “You can’t manage what you can’t measure.”, we developed our own methodology of measuring content marketing results, trying to stay away from vanity metrics such as likes, shares & page views. For each piece of content that we publish we try to answer these 3 questions:
Are the readers happy?
We know that a reader is happy with our content when he invested the time to read the article. We consider that an article we published on our client’s blog is consumed when the reader both:
- scrolls at least 80% of the page’s length
- spends at least 80% of the estimated reading time of the article
We had no choice but to build a tool that does the mathematics.
Is the content supporting your business?
Traffic is great. But content marketing cost you money. The only thing that makes you money is having more paying customers.
There are plenty of blogs out there that don’t drive business growth. A comprehensive content marketing strategy includes monetisation, so we are measuring how this traffic adds up to your business objectives.
See how we drove business growth through content for Mega Image, doubling their revenue in a year.
We did it for them.
We’ll do it again for you.
Don’t just trust us, check the data yourself.