We’re translating SEO performance into business results through realist forecasts
SEO actions only have an impact on the non-brand organic traffic, an impact we can help you measure and enhance through the campaigns we generate.
Any SEO agency can tell you that organic results won’t show up quickly. We can tell you how long will it take and what results will you be getting, depending on your objectives, with mathematical precision. Our unique forecasting methodology will shape this non-brand organic traffic in no time, according to the pre-set objectives and all the factors that could have any influence on them:
- After identifying the keywords and the opportunities for the analysed account, we group them by the categories and subcategories that already exist in the website or are soon to be created.
- For each keyword group, we estimate, using SEOmonitor app, to what extent can we level them up in Google rankings. In this process, we take into consideration the previously announced focus of the brand, its’ current ranks, but also the competition.
- Afterwards, depending on the difficulty in obtaining the proposed visibility, our forecast will calculate the extent to which these goals are realistic and how they will stimulate other metrics, such as conversions.
The app offers a traffic overview for two possible scenarios: with and without search engine optimization. This shows us where could the account could reach with our resources and what could our SEO and content services bring to the client or prospect.
We automate, in order to make time for more important causes
The relationship we have with our customers is very important and we want them to benefit quickly from the latest data. That’s why we save time by automating some of our reports and making sure our internal teams have an increased focus on what really matters: campaign performance and customer satisfaction.
The automatic report for Native Advertising articles connects to Facebook, Google Analytics and the SEOmonitor application and extracts data such as: the number of people the article reached on Facebook, the number of readers the article had and how the visibility of the promoted site changed after the article was published.
We innovate for our clients and for the industry
We know that the businesses and the ones who decide for them don’t have the time to learn SEO from How To’s. So we bring unique data that speaks everyone’s language, through innovative tools:
Upswing Visibility Report
It is a free tool, updated monthly, which reveals organic traffic data from 25 industries and shows their real size in online. With Visibility Report, you can identify at a glance:
- the size of each industry, depending on the search volumes in google.ro
- the market share of each brand, in relation to the industry it belongs to
- the relevant non-brand keywords, their search volumes and their up and down trends, for each industry
- historical visibility trends for each website and monthly fluctuations
Upswing COVID-19 Trends
The coronavirus pandemic has severely affected businesses in all industries, and seasonality benchmarks and year-over-year data have lost weight in the face of new consumer habits. In this context, current data is more important than ever. That’s why we developed Upswing COVID-19 Trends, a tool integrated with Google Trends, which monitors consumption habits and translates them into relevant non-brand traffic data.
With its help, you can identify at a glance which keywords in your industry have been most affected, but also what are the current opportunities. You can use the data to adjust your strategies, to pivot your business model, to create new categories on the site – which users are looking for now, to improve your existing content, or to make accurate estimates for the following acquisition requirements or rigorous financial forecasts, adapted to the circumstances.